The first program ever released by the Visual Entertainment Group was the 1990 AFL Grand Final on VHS and they have released countless AFL products since.

In 2011 it was decided that all the AFL products released by Visual Entertainment Group should have their own AFL Products branding.

The client required the classic Hollywood mix of elegance and grandeur, but had a fairly tight budget. So I sketched the plan for the interior in which the animation would take place; a large room with walls constructed of film screens, containing the Hollywood Gold branding floating above a central pillar, similarly constructed of film screens.

To save time on editing, I cut arbitrary footage from a handful of the films being released in the Hollywood Gold collection and began constructing my scene in After Effects.

I gave everything a golden wash except for all the footage on the central pillar, so that the viewer will know that the films in the series are in colour.

The music was created by re-timing a piece of stock audio and by adding extra layers at the end to thicken up the sound.

Spooks is a TV show about spies, so I wanted the menus to capture the idea that an unseen entities are watching everything and collecting data.

Within the episodes, the vision quite often cuts to short sequences containing multiple camera angles. By superimposing these shots, as well as some multiple camera angle shots of my own, over even more layers of action and ‘techie footage’ in an undefined space, I believe I have given this menu quite a high-tech, Orwellian vibe.